MAXIMILIEN RÉAUT ART DIRECTOR

CLIENT: DOSSIERCAMPAIGN x ALLYIAH GAINERART DIRECTION + BTS PHOTOGRAPHER
2025
Full creative direction for the shoot between Dossier and content creator Allyiah Gainer, in New York.
The film follows Allyiah as she narrates her day-to-day life as an influencer with Dossier's fragrances
as a constant thread throughout her day. The story unfolds in two parts: daytime, between shoots
and meetings, carried by one fragrance; nighttime, between parties and outings, carried by another.

Filmed across two settings, moving between studio and on-location shots, to ground her everyday routine in real city backdrops.