Branding—Inner Club
Role
I created the full branding for a new business offering weekend retreats and networking opportunities for female entrepreneurs. The visual identity is built on a semi-circle design featuring a distinct inner dot. This geometric concept symbolizes the retreat as the central location—the hub where "everything happens here"—effectively conveying focus, connection, and the potential for new beginnings to the target audience.
My branding concept centers around a semi-circle design. This visual element implies that "everything happens here," symbolizing the retreat as a central hub where something significant is about to emerge or flourish.