Not all heroes wear cape—Les Secrets de Loly
Role
We created an impactful content ecosystem featuring 3D videos, packshots, and lifestyle photography—to support the simultaneous French and international launch of three new products for Les Secrets de Loly. Built around the concept "Awaken Your Hair Power," each asset highlighted the products' unique benefits and "superpowers." Every detail was designed for seamless adaptation across all digital and social platforms.
Each asset was specifically designed to highlight the products' "superpowers," creating a cohesive narrative easily adaptable across various social media and digital platforms. This content ecosystem successfully supported a simultaneous launch in both France and international markets.