MAXIMILIEN RÉAUT ART DIRECTOR

Type Font—Personal


Role Graphic Designer + Art Director
As part of developing my personal visual identity, 
I undertook the design of a custom typeface for my personal branding. My intention was to imbue my brand with a distinctive character, moving away from strictly neutral and purely sans-serif designs. 
To inject this personality, I introduced a subtle yet striking element: a slight graphic protrusion (or 'overflow') on certain letter terminals. This detail, which closely resembles discreet serifs, lends the typography a unique singularity and a visual texture that evokes both graphic heritage and a resolutely contemporary approach.